About Us

About Us

Global connections, local dynamism
Who are we?

Urooj International is a leading wood pulp and paper trading house, based in Pakistan, specializing in the sales, marketing and distribution of pulp, paper products, recycled materials and allied chemicals. Since our inception in 2002, we have gained a strong reputation for our reliability, expertise and fostering long-term relationships with our business partners. Our operational activities are aimed at facilitating our clients by offering a complete suite of services, including sales, marketing and distribution, and finding adaptable and ingenious solutions for related trade finances and logistics. We, at Urooj, strive to empower our business associates with our unparalleled support, market intelligence and foresight.

Our Mission

We cherish our relationship with our business comrades and the trust they place in us. We are dedicated to providing unparalleled, personalized and customer-oriented service, while simultaneously aspiring to find optimum and cost effective solutions to meet the needs of our clients, suppliers and the ever-growing industry. We want to be your trustable partners in the pulp and paper industry.


Integrity: acting honestly, ethically and fairly

Passion: being driven, motivated and continuously moving forward

Risk Taking: approaching challenges and uncertainty with forethought and determination

Involved: taking responsibility for our actions and seeking solutions

Trust: acting with honesty and integrity to establish good-will

Communication: believing in transparent and open conversation